U2F has been adopted by large services such as Gmail, Facebook, Dropbox, and GitHub. The U2F standard was developed by Google and Yubico and is championed today by the FIDO Alliance, an open industry association focused on reducing the world’s excess dependence on passwords. U2F, while still considered a multi-factor authentication method, is much stronger than traditional MFA methods such as security questions or one-time passwords, which can be stolen or intercepted. It’s the addition of something a user has (physical security key) with something the user knows (password). To learn more about how and for what purposes Amazon uses personal information (such as Amazon Store order history), please visit our Privacy Notice.U2F (Universal 2nd Factor) is a universal authentication standard that provides an additional layer of security for online accounts. You can change your choices at any time by visiting Cookie Preferences, as described in the Cookie Notice.
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